With executions across internal signage, social media, papers and more, this campaign ran in all 13 Paul Sadler Swimland Sites in Australia.
With social media campaigns and digital display executions - the creative featured both babies and older swimmers in order to capture both the entry points of babies swimming, as well as the main segment of kids learn to swim.
EVERY OLYMPIC DREAM STARTS SOMEWHERE
With swimming lessons starting from as young as 4 month old babies all the way through to adults - Paul Sadler Swimland teaches people not only to survive but to thrive. This is where the creative campaign for the Olympics period was founded - that every Olympian swimmer started somewhere and that dream grew into appearing on the world's stage!
Client
PAUL SADLER SWIMLAND
Year
2021
The Olympics is a highly topical event with a lot of viewership, particularly in Australia, of the swimming events. Our creative to boost enrolments in swimming lessons during this time was based around the idea that 'Every Olympic dream starts somewhere'.
Paul Sadler Swimland teach kids, not only safety skills, but a love for the water and who knows where that will lead!
With creative executions featuring older swimmers as well as babies we aimed to appeal to the various categories within the learn to swim market. The messaging and theming was consistent around every dream starts somewhere.